| 000 | 00533nam a2200193 4500 | ||
|---|---|---|---|
| 020 | _a978-0-07-313666-0 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC 5821.A74 | ||
| 100 |
_aArens, Williams F. _eAuthor |
||
| 245 | _aEssentials of contemporary advertising | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _c2007 |
||
| 300 |
_axxvii, 558P.: _bill.; _c26.5cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | _aAdvertising | |
| 650 | 1 | _aBoston | |
| 650 | 1 | _aBoston | |
| 700 | _aSchaefer David H | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c133160 _d133160 |
||