| 000 | 00477nam a2200181 4500 | ||
|---|---|---|---|
| 020 | _a0-07-29-6472-3 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC HF5821.B62 | ||
| 100 |
_aArrens, Williams F _eAuthor |
||
| 245 | _aContemporary advertising | ||
| 250 | _a10th. | ||
| 260 |
_aBoston : _bMcGraw-HillIrwin, _c2006 |
||
| 300 |
_axl, 600P.' _bill.; _c28cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aBoston | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c133166 _d133166 |
||