000 00718nam a22001937a 4500
001 000000336170
040 _cUDSM
050 _aTHS EAF HF5415.55.M44
100 1 _aIsmail Rashid Mkieti
_eAuthor
245 1 _aThe influence of relationship marketing in the customer retention
_b: a case of Saidi Salim Bakhresa and Company Limited
260 _a:Dar es Salaam
_bUniversity of Dar es Salaam,
_c2009.
300 _axiii,110p.
_bill.
_c30cm.
504 _aIncludes bibliographical references Thesis: MBA (Marketing)-University of Dar es Salaam
650 _aCustomer relations
650 _a Relationship marketing
650 _aCustomer retention
650 _a Said Salim Bakhresa
942 _2lcc
_cDST
_n0
999 _c133687
_d133687