| 000 | 00728nam a2200193 4500 | ||
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| 001 | 000000711454 | ||
| 040 | _cUDSM | ||
| 050 | _aTHS EAF HF5826.T34K563 | ||
| 100 | 1 |
_aKimaro, Haika Holden _eAuthor |
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| 245 | 1 | 4 | _aThe influence of short message service (SMS) advertising on purchase intention among mobile telecommunication consumers in Tanzania |
| 260 |
_aDar es Salaam _b : University of Dar es Salaam, _c2022. |
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| 300 |
_axii,55p. : _bill. ; _c30cm. |
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| 504 | _aInclude Bibliographical reference, Thesis: Master of Business Administration - University of Dar es Salaam | ||
| 650 | 1 | _aAdvertising | |
| 650 | 1 | _aMobile communication systems | |
| 650 | 1 | _aConsumers | |
| 650 | 1 | _aTanzania | |
| 942 |
_2lcc _cDST _n0 |
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| 999 |
_c135833 _d135833 |
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