000 00795nam a2200217 4500
001 000000334432
040 _cUDSM
050 _aTHS EAF HF5415.1255.T34Y47
100 1 _aIdda Yessaya
_eAuthor
245 1 4 _aThe influence of branding on product acceptance in the Tanzanian market
_b: the cese of consumers of cosmetics in Kinondoni municipality in Dar es Salaam
260 _aDar es Salaam:
_bUniversity of Dar es Salaam,
_c2016.
300 _axi,75p.
_b; ill.
_c: 30cm.
504 _aIncludes bibliographical references Thesis : MBA (Marketing)- University of Dar es Salaam
650 _aBranding (Marketing)
650 _aCosmestics
650 _aBrand choice
650 _aKinondoni municipality
650 _aDar es Salaam region
650 _aTanzania
942 _2lcc
_cDST
_n0
999 _c136826
_d136826