000 00627nam a22001817a 4500
040 _cUDSM
050 _aTHS EAF HF5415.33.T34F32
100 1 _a Fabian, January
_eAuthor
245 3 _aThe role of brand image on the consumer's product preference in Tanzania: the case study of inorgarnic fertilizer products
260 _aDar es Salaam,
_bUniversity of Dar es Salaam ;
_c2016.
300 _axi, 76p.
_b; ill.
_c: 30cm.
504 _aIncludes bibliographical and references
650 _aConsumer's preferences
650 _a Branding (Marketing)
650 _a Fertilizers,
650 _aTanzania
942 _2lcc
_cDST
_n0
999 _c137409
_d137409