| 000 | 00726nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 000000339645 | ||
| 003 | OSt | ||
| 005 | 20240830121824.0 | ||
| 008 | 240830b |||||||| |||| 00| 0 eng d | ||
| 020 | _a978-0-273-71722-5 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.123.F55 | ||
| 100 | 1 |
_aChris Fill _eAuthor |
|
| 245 | 1 |
_aMarketing communications : _binteractivity, communities and content |
|
| 250 | _a5th ed. | ||
| 260 |
_aHarlow : _bPearson Education Limited , _c2009. |
||
| 300 |
_axxxvii,958p. : _bill. ; _c27cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aMarketing channels | ||
| 650 | _aSales promotion | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c138246 _d138246 |
||