| 000 | 00656nam a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0-256-10516-2 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC HF5823.B387 | ||
| 100 |
_aBelch, George E. _eAuthor |
||
| 245 | _aIntroduction to advertising and promotion : an integranted marketing communication perspective | ||
| 250 | _a2nd.ed | ||
| 260 |
_aBoston: _bIrwin Publications, _c1993 |
||
| 300 |
_axxxii836P.: _bill.; _c28cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 650 | _aSales Promotion | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aBoston | ||
| 700 | _aMichael A. Belch | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c138636 _d138636 |
||