| 000 | 00643nam a2200217 4500 | ||
|---|---|---|---|
| 020 | _a0-256-10516-2 | ||
| 040 | _cUdsm | ||
| 050 | _aSJMCHF5823.B387 | ||
| 100 |
_aBelch, George E _eAuthor |
||
| 245 | _aIntroduction to advertising and promotion : an intergrated marketing communication perspective | ||
| 250 | _a2nd.ed | ||
| 260 |
_aBoston: _bIrwin, _c1993 |
||
| 300 |
_axviii,806P.: _bill.; _c27.5cm |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 1 | _aAdvertising | |
| 650 | 1 | _aSales promotion | |
| 650 | 1 | _aCommunication in marketing | |
| 650 | 1 | _aBoston | |
| 700 | _aBelch Michael A | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c138717 _d138717 |
||