| 000 | 00535nam a22001937a 4500 | ||
|---|---|---|---|
| 001 | 000000274103 | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.M37 | ||
| 100 | 1 |
_aDibb, Sally _eAuthor |
|
| 245 | 1 |
_aMarketing : _bconcepts and strategies |
|
| 250 | _a2nd ed. | ||
| 260 |
_aBoston _b : Houghton Mifflin Company, _c1994. |
||
| 300 |
_axxxiv,726p. _b : ill. _c ; 26cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 700 | _aLyndon Simkin, | ||
| 700 | _aWilliam M. Pride | ||
| 700 | _aO. C. Ferrell | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c139814 _d139814 |
||