000 00674nam a22001937a 4500
040 _cUDSM
050 _aTHS EAF HF5415.126.T34H93
100 1 _aHyera, Mecktilde Philbeth
_eAuthor
245 1 4 _aThe role of direct marketing in enhancing the microfinance institutions sales perfomance in Tanzania
260 _aDar es Salaam:
_bUnversity of Dar es Salaam,
_c2015
300 _axv,92p.:
_bill.;
_c30cm.
504 _aIncluding biliographical references Thesis: MBA - University if Dar es Salaam
650 1 _aDirect marketing
650 1 _aMicrofinance
650 1 _aPride Tanzania Limited
650 1 _aSales promotion
650 1 _aTanzania
942 _2lcc
_cDST
_n0
999 _c139896
_d139896