000 00441nam a22001697a 4500
001 000000315880
020 _a978-0-273-72576-3
040 _cUDSM
050 _aHF5415.13.W656
100 1 0 _aMariam Burk Wood
245 1 0 _aEssential guide to marketing planning
250 _a2nd ed.
260 _aLondon
_bPearson Education Ltd
_c2010
300 _axxii,303p
_b :ill.
_c ;25cm
650 _2Marketing--Planning
942 _2lcc
_cBK
_n0
999 _c140457
_d140457