| 000 | 00490nam a22001817a 4500 | ||
|---|---|---|---|
| 001 | 000000315896 | ||
| 020 | _a978-0-273-71156-8 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.K6314 2008 | ||
| 100 | 1 | 0 |
_aPhilip Kotler _eAuthor |
| 245 | 1 | 0 | _aPrinciples of marketing |
| 250 | _a5th European ed | ||
| 260 |
_aHarlow _bPrentice Hall _c2008 |
||
| 300 |
_axxxv,1020p. _b :ill. _c ;27cm. |
||
| 504 | _ancludes bibliographical references and index | ||
| 650 | _aMarketing | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c140868 _d140868 |
||