| 000 | 00516nam a22001817a 4500 | ||
|---|---|---|---|
| 001 | 000000315898 | ||
| 020 | _a978-0-273-72576-3 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.13.W656 2010 | ||
| 100 | 1 | 0 |
_aMarian Burk Wood _eAuthor |
| 245 | 1 | 0 | _aEssential guide to marketing planning |
| 250 | _a2nd ed. | ||
| 260 |
_aHarlow _bPearson Education _c2010 |
||
| 300 |
_axxii,303p. _b :ill. _c ;24cm. |
||
| 504 | _aIncludes bibliographical references and Index | ||
| 650 | _aMarketing planning | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c140888 _d140888 |
||