| 000 | 00710nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 000000315026 | ||
| 003 | OSt | ||
| 005 | 20241003113538.0 | ||
| 008 | 241003b |||||||| |||| 00| 0 eng d | ||
| 020 | _a100077107950 | ||
| 040 | _cUDSM | ||
| 050 | _aHD9980.5.Z45 | ||
| 100 | 1 |
_aAlan Wilson _eAuthor |
|
| 245 | 1 |
_aServices marketing : _bintegrating customer focus across the firm |
|
| 260 |
_aLondon : _bThe McGraw-Hill Companies , _c2008. |
||
| 300 |
_axxiii,623p. : _bill. ; _c25cm. |
||
| 650 | _aServices marketing--- marketing | ||
| 650 | _aCustomer services | ||
| 700 | _aValarie Zeithaml | ||
| 700 | _dMary Bitner | ||
| 700 | _aDwayne | ||
| 700 | _aD Gremler | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c141114 _d141114 |
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