000 00420nam a22001577a 4500
020 _a1850919879
040 _cUDSM
050 _aHF5415.13.W83
100 1 _aJohn, Westwood
_eAuthor
245 1 4 _aThe marketing plan
260 _aLondon:
_bKogan Page Ltd,
_c1990
300 _a216p.:
_bill.;
_c24cm.
504 _aIncludes bibliographical references and index
650 1 _aMarketing- management
942 _2lcc
_cBK
_n0
999 _c142175
_d142175