| 000 | 00436nam a2200157 4500 | ||
|---|---|---|---|
| 020 | _a9781412903134 | ||
| 040 | _cUDSM | ||
| 050 | _aSJMC P96.M34K86 | ||
| 100 | 1 |
_aKung, Lucy. _eAuthor |
|
| 245 | 1 | _aStrategic management in the media: theory to practice | |
| 260 |
_aLos Angeles: _bSAGE, _c2008. |
||
| 300 |
_a248p.: _bill; _c24.5cm |
||
| 504 | _aInclude bibliographical references and index | ||
| 610 | 1 | _aMedia | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c143305 _d143305 |
||