| 000 | 00424nam a22001697a 4500 | ||
|---|---|---|---|
| 020 | _a0-07-710708-X | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.J5 | ||
| 100 | 1 |
_aJobber, David _eAuthor |
|
| 245 | 1 | _aPrinciples and practice of marketing | |
| 250 | _a4th ed.- | ||
| 260 |
_aLondon: _bMcGraw-Hill, _c2004 |
||
| 504 | _aIncludes index | ||
| 650 | 1 | _aMarketing | |
| 650 | 1 | _aMarketing-Europe-Case studies | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c144898 _d144898 |
||