000 | 00654nam a2200205 4500 | ||
---|---|---|---|
020 | _a0898382785 | ||
040 | _cUDSM | ||
050 | _aHF5415.135.C66 | ||
100 | 1 |
_aCooper, Lee G. _eAuthor |
|
245 | 1 |
_aMarket - share analysis: _bevaluating competitive marketing effectiveness |
|
260 |
_aBoston: _bKluwer Academic Publishers, _c1988 |
||
300 |
_axv,279p.: _bill.; _c24cm. |
||
490 | _a(International series in quantitative marketing) | ||
504 | _aIncludes bibliographical references and index | ||
650 | 1 | _aMarketing | |
650 | 1 | _aDecision making | |
650 | 1 | _aMathematical model | |
700 | 1 |
_aNakanishi, Masao _eAuthor |
|
942 |
_2lcc _cBK _n0 |
||
999 |
_c145031 _d145031 |