| 000 | 00704nam a22001817a 4500 | ||
|---|---|---|---|
| 040 | _cUDSM | ||
| 050 | _aTHS EAF HF5415.124.T34M758 | ||
| 100 | 1 |
_aMsumali, Frederick B. _eAuthor |
|
| 245 | 1 |
_aEvaluation of marketing communication strategies of corporations In Tanzania: _ba case of four Commercial Banks (NMB, NBC, CRDB,and Stanbic Bank) |
|
| 260 |
_aDar es salaam: _bUniversity of Dar es Salaam, _c2007 |
||
| 300 |
_axi,93p.: _bill.; _c30cm. |
||
| 504 | _aIncludes bibliographical references and index Thesis: MBA (Marketing) University of Dar es Salaam | ||
| 650 | 1 | _aMarketing | |
| 650 | 1 | _aCommunication Strategies | |
| 650 | 1 | _aCommercial banks | |
| 650 | 1 | _aTanzania | |
| 942 |
_2lcc _cDST _n0 |
||
| 999 |
_c145154 _d145154 |
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