000 | 00726nam a2200217 4500 | ||
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040 | _cUDSM | ||
050 | _aTHS EAF HF5415.32.T34T4756 | ||
100 | 1 |
_a Thomas, Christina _eAuthor |
|
245 | 1 |
_aThe role of social networks in building customer-brand relationships in Tanzania _b: case study of Hotel in Dar es Salaam |
|
260 |
_aDar es Salaam : _bUniversity of Dar es Salaam, _c2015. |
||
300 |
_axii,97p. _b: ill. _c; 30cm. |
||
504 | _aIncluding bibliographical references | ||
650 | _aCustomer relations | ||
650 | _aBranding (Marketing) | ||
650 | _aRelationship marlketing | ||
650 | _aHotels | ||
650 | _aSocial networks | ||
650 | _aDar es Salaam regio | ||
650 | _aTanzania | ||
942 |
_2lcc _cDST _n0 |
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999 |
_c145177 _d145177 |