000 00726nam a2200217 4500
040 _cUDSM
050 _aTHS EAF HF5415.32.T34T4756
100 1 _a Thomas, Christina
_eAuthor
245 1 _aThe role of social networks in building customer-brand relationships in Tanzania
_b: case study of Hotel in Dar es Salaam
260 _aDar es Salaam :
_bUniversity of Dar es Salaam,
_c2015.
300 _axii,97p.
_b: ill.
_c; 30cm.
504 _aIncluding bibliographical references
650 _aCustomer relations
650 _aBranding (Marketing)
650 _aRelationship marlketing
650 _aHotels
650 _aSocial networks
650 _aDar es Salaam regio
650 _aTanzania
942 _2lcc
_cDST
_n0
999 _c145177
_d145177