000 00554nam a22001697a 4500
040 _cUDSM
050 _aTHS EAF HF5832.T34K36
100 1 _aKapesi, Bernard V.N
_eAuthor
245 1 _aConsumers' perception of advertising in Tanzania
260 _aDar es Salaam:
_bUniversity of Dar es Salaam,
_c2007
300 _ax,73p.:
_bill.;
_c30cm.
504 _aIncludes bibliographical references Thesis: M.B.A (Marketing) University of Dar es Salaam
650 1 _aAdvertising
650 1 _aConsumer perception
650 1 _aTanzania
942 _2lcc
_cDST
_n0
999 _c145209
_d145209