| 000 | 00661nam a22002417a 4500 | ||
|---|---|---|---|
| 001 | 000000339229 | ||
| 003 | OSt | ||
| 005 | 20241231115147.0 | ||
| 008 | 241231b |||||||| |||| 00| 0 eng d | ||
| 020 | _a0-03-022519-1 | ||
| 040 | _cUDSM | ||
| 050 | _aHD9980.5.B38 | ||
| 100 | 1 |
_aJohn E. G. Bateson, _eAuthor |
|
| 245 | 1 |
_aManaging services marketing; _btext and readings |
|
| 250 | _a4th ed. | ||
| 260 |
_aSouth Western; _bThomson, _c1999. |
||
| 300 |
_axxvi, 471p. : _bill. ; _c21cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aService industries | ||
| 650 | _aMarketing management | ||
| 700 |
_aK. Douglas Hoffman _eAuthor |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c146018 _d146018 |
||