| 000 | 00448nam a22001697a 4500 | ||
|---|---|---|---|
| 001 | 000000431084 | ||
| 040 | _cUDSM | ||
| 050 | _aIJM HF5823.C18 | ||
| 100 | 1 |
_aCaples, John _eAuthor |
|
| 245 | 1 | _aTested advertising methods | |
| 250 | _a5th ed. | ||
| 260 |
_aParamns : _bPrentice Hall, _c1997. |
||
| 300 |
_axxvi,278p. : _bill. ; _c24cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aAdvertising | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c146073 _d146073 |
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