| 000 | 00555nam a2200205 4500 | ||
|---|---|---|---|
| 001 | 000000602322 | ||
| 020 | _a978-0-07-038565-8 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.M374 | ||
| 100 | 1 |
_aKerin, Roger A _eAuthor |
|
| 245 | 1 |
_aMarketing _b : the core |
|
| 250 | _a3rd ed. | ||
| 260 |
_aOttawa _b : McGraw Hill, _c2012 |
||
| 300 |
_axxiii,361p. _b : ill. _c ; 27cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | _aMarketing -textbooks | ||
| 700 | _aSteven W Hartley, | ||
| 700 | _aWilliam Rudelius | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c146612 _d146612 |
||