000 00636nam a2200169 4500
040 _cUDSM
050 _aTHS EAF HF5801.T34K353
100 1 _aKalanje, Evelyne
_eAuthor
245 1 _aInfluence of advertising on consumer buying behaviour:
_bthe case of Tanzania Telecommunication company limited
260 _aDar es Salaam:
_bUniversity of Dar es Salaam,
_c2023
300 _ax,42p.:
_bill.;
_c30cm
504 _aIncludes bibliographical references Thesis: MBA, University of Dar es Salaam
650 1 _aAdvertising
650 1 _aConsumer behaviour
650 1 _aTanzania telecommunication company limited
942 _2lcc
_cDST
_n0
999 _c148852
_d148852