| 000 | 00457nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 000000173441 | ||
| 020 | _a0-09-174165-3 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.G8 | ||
| 100 |
_aGuptara, Prabhu S. _eAuthor |
||
| 245 | 1 | 4 | _aThe basic arts of marketing |
| 250 | _a3rd ed. | ||
| 260 |
_aLondon _b : Hutchinson and Company Ltd, _c1990 |
||
| 300 |
_a248p. _b : ill. _c ; 22cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c149241 _d149241 |
||