| 000 | 00518nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 000000138190 | ||
| 020 | _a0-669-07210-9 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.123.R67 | ||
| 100 | 1 |
_aRothschild, Michael L. _eAuthor |
|
| 245 | 1 |
_aMarketing communications _b : from fundamentals to strategies |
|
| 260 |
_aMassachusetts _b : D. C. Heath and Company, _c1987 |
||
| 300 |
_axviii,766p. _b : ill. _c ; 26cm. |
||
| 504 | _aIncludes index | ||
| 650 | _aMarketing, | ||
| 650 | _aCommunications | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c149281 _d149281 |
||