| 000 | 00522nam a2200181 4500 | ||
|---|---|---|---|
| 001 | 000000138223 | ||
| 020 | _a0-256-03649-7 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.13.M3 | ||
| 100 | 1 |
_aMcCarthy, Edmund Jerome _eAuthor |
|
| 245 | 1 |
_aBasic marketing _b : a managerial approach |
|
| 260 |
_aIllinois _b : Irwin Publishers, _c1987 |
||
| 300 |
_axviii,749p. _b : ill. _c ; 25cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | _aMarketing management | ||
| 700 | _aWilliam D. Perreault | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c149345 _d149345 |
||