000 | 00655nam a2200241 4500 | ||
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001 | 000000138233 | ||
020 | _a0-256-12246-6 | ||
040 | _cUDSM | ||
050 | _aHF5415.13.B448 | ||
100 | 1 |
_aBerhardt Kenneth L. _eAuthor |
|
245 | 1 | _aCases in marketing management | |
250 | _a6th ed. | ||
260 |
_aBoston _b : Irwin Publishers, _c1994 |
||
300 |
_axiv,754p. _b : ill. _c ; 23cm. |
||
490 | _aThe Irwin series in marketing | ||
504 | _aIncludes bibliographical references | ||
650 | _aMarketing, | ||
650 | _aManagement, | ||
650 | _aCase studies, | ||
650 | _aDecision making | ||
700 | _aThomas C. Kinnear | ||
942 |
_2lcc _cBK _n0 |
||
999 |
_c149914 _d149914 |