000 00438nam a2200169 4500
020 _a9781265111946
040 _cUDSM
050 _aHF5415 .K47
100 1 _aKerin, Roger A.
245 1 _aMarketing
300 _axlviii, 736p.
_b: ill.
_c; 26 cm.
504 _aIncludes bibliographical references and index
650 _2Marketing—Management
650 _2Consumer behavior
700 _aSteven W. Hartley
942 _2lcc
_cBK
_n1
999 _c150147
_d150147