000 | 00438nam a2200169 4500 | ||
---|---|---|---|
020 | _a9781265111946 | ||
040 | _cUDSM | ||
050 | _aHF5415 .K47 | ||
100 | 1 | _aKerin, Roger A. | |
245 | 1 | _aMarketing | |
300 |
_axlviii, 736p. _b: ill. _c; 26 cm. |
||
504 | _aIncludes bibliographical references and index | ||
650 | _2Marketing—Management | ||
650 | _2Consumer behavior | ||
700 | _aSteven W. Hartley | ||
942 |
_2lcc _cBK _n1 |
||
999 |
_c150147 _d150147 |