000 00632nam a2200205Ia 4500
008 230518s9999 xx 000 0 und d
040 _cUDSM
050 _aTHS East Africana Collection HF 5415.32.T34M68
050 _bMpuya, Linda Ezekiel
245 0 _aEffectiveness of celebrity endorsement advertising in influencing customer buying behaviour in tanzania
260 _aDar es Salaam
260 _bUniversity of Dar es Salaam
260 _c2019
300 _axv,106p.
300 _c30cm.
650 _aConsumer behaviour
700 _aill.
942 _2Library of Congress Classification
942 _cThesis/Dissertation
999 _c1507
_d1507