| 000 | 00775nam a22002777a 4500 | ||
|---|---|---|---|
| 001 | 000000451436 | ||
| 003 | OSt | ||
| 005 | 20250417153057.0 | ||
| 008 | 250417b |||||||| |||| 00| 0 eng d | ||
| 020 | _a1397800729359 | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.M378 | ||
| 100 |
_aMcCarthy, E. Jerome _eauthor |
||
| 245 |
_aEssential marketing _b : a global managerial approach |
||
| 250 | _a10th ed. | ||
| 260 |
_aHomewood : _bIrwin Publishers., _c2006. |
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| 300 |
_axxxix, 638p. _b : ill. _c ; 28cm. |
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| 504 | _aIncludes bibliographical references | ||
| 650 | _aMarketing management, | ||
| 650 | _aMarketing | ||
| 650 | _aCanada | ||
| 650 | _aManagement | ||
| 650 | _aExport marketing | ||
| 700 |
_aPerreault, William D. _eauthor |
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| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c151363 _d151363 |
||