| 000 | 00749nam a22002657a 4500 | ||
|---|---|---|---|
| 001 | 000000138220 | ||
| 003 | OSt | ||
| 005 | 20250417160856.0 | ||
| 008 | 250417b |||||||| |||| 00| 0 eng d | ||
| 040 | _cUDSM | ||
| 050 | _aHF5415.I3.M369 | ||
| 100 |
_a McCarthy, E. Jerome _eauthor |
||
| 245 |
_aBasic marketing _b : a global managerial approach |
||
| 250 | _a11th ed. | ||
| 260 |
_aHomewood : _bIrwin Publishers., _c1993. |
||
| 300 |
_axxii, 763 (29)p. _b : ill. _c ; 1993 |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | _aMarketing management | ||
| 650 | _aMarketing, | ||
| 650 | _a Canada | ||
| 650 | _aManagement | ||
| 650 | _aExport marketing | ||
| 700 |
_a Perreault, William D. _eauthor |
||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c151367 _d151367 |
||