000 00613nam a2200193 4500
005 20250623114244.0
020 _a0 7619 5658 1
040 _cUDSM
050 _aSJMC P91.G8
100 _aGunter Barrie
_eAuthor
245 _aMedia research methods : Measuring Audiences,reaction and impact
260 _aLondon:
_bSAGE Publications,
_c2000
300 _a1,308P.:
_bill.;
_c29cm
504 _aincludes bibliographical references and index
650 1 _aMedia research methods
650 1 _amedia research methods-measuring audiences,reaction,reactions and impact
650 1 _aNewYork
942 _2lcc
_cBK
_n0
999 _c153486
_d153486