000 00483nam a2200157Ia 4500
008 230524s9999 xx 000 0 und d
020 _a0394325788
040 _cUDSM
050 _aFCM UF5823.G2
100 1 _aGorfunkel Stanley
_eAuthor
245 1 0 _aDeveloping the advertising plan :
_ba practical guide
260 _aNew York :
_bRandom House Business Division ,
_c1980.
300 _a62p. :
_c26cm.
650 _aAdvertising
942 _2Library of Congress Classification
_cPAM
_n0
999 _c51213
_d51213