000 00562nam a2200181Ia 4500
008 230524s9999 xx 000 0 und d
020 _a0877570981
040 _cUDSM
050 _aFCM HF5415.C54753
100 1 _aGreenberg, Barnett A.
_eAuthor
245 1 0 _aContemporary marketing thought :
_b1977 Eductors' proceedings
260 _aChicago:
_bAmerican Marketing Association,
_c1977.
300 _axi,559p.:
_c23cm.
504 _aIncludes bibliographical references
650 1 _aMarketing
700 1 _aBellenger, Danny N.
_eAuthor
942 _2lcc
_cBK
_n0
999 _c53069
_d53069