000 00495nam a2200169Ia 4500
008 230524s9999 xx 000 0 und d
020 _a0060466154
040 _cUDSM
050 _aEAF HF5415.T517
100 1 _aThompson, Howard A.
_eAuthor
245 1 0 _aCases in marketing :
_bincluding interviews with key executives
260 _aNew York:
_bHarper & Row Publishers,
_c1979.
300 _axv, 191p. :
_bill. ;
_c23cm
650 1 _aMarketing
650 1 _aCase studies
942 _2lcc
_cBK
_n0
999 _c53119
_d53119