| 000 | 00620nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | 000000274932 | ||
| 008 | 230524s9999 xx 000 0 und d | ||
| 020 | _a0-02-425070-8 | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.13.W38 | ||
| 100 | 1 |
_aWelbacher, William M. _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing management cases _b : planning and executing marketing strategy |
| 250 | _a3rd ed. | ||
| 260 |
_aNew York _b : Macmillan and Company Ltd., _c1980. |
||
| 300 |
_axii,386p. _b : ill. _c ; 24cm. |
||
| 504 | _aIncludes bibliographies | ||
| 650 | _aMarketing management | ||
| 650 | 1 | _aCase studies | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c54059 _d54059 |
||