| 000 | 00664nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 230518s9999 xx 000 0 und d | ||
| 040 | _cUDSM | ||
| 050 | _aEAF QTO HF6161.S63M85 | ||
| 100 | _aMwakasonda, Stanford A. J. | ||
| 245 | 0 | _aEvaluation of advertising effectiveness: a case of medicare industries Ltd (IPP Group) for komesha and Revola Soaps radio commercials | |
| 260 | _aDar es Salaam | ||
| 260 | _bUniversity of Dar es Salaam | ||
| 260 | _c1994 | ||
| 300 | _aviii,81p. | ||
| 300 | _c30cm. | ||
| 500 | _aBibliography: p.69-70 | ||
| 650 | _aAdvertising | ||
| 700 | _aill. | ||
| 942 | _2Library of Congress Library | ||
| 942 | _cResearch paper | ||
| 999 |
_c5415 _d5415 |
||