| 000 | 00640nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | 000000296778 | ||
| 008 | 230524s9999 xx 000 0 und d | ||
| 020 | _a0-02-421821-9 | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.2.T83 | ||
| 100 | 1 |
_aTull, Donald S. _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing research : _bmeasurement and method, a text with cases |
| 250 | _a5th ed. | ||
| 260 |
_aNew York : _bMacMillan Publishing Company, _c1990. |
||
| 300 |
_axxii,836p.: _bill.; _c24cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 1 | _aMarketing research | |
| 650 | 1 | _aCase studies | |
| 700 | _aDel Hawkins | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c54426 _d54426 |
||