000 00658nam a2200217Ia 4500
001 000000296973
008 230524s9999 xx 000 0 und d
020 _a0-395-04638-6
040 _cUDSM
050 _aFCM HF5415.3.H64
100 1 _aHolloway, Robert J.
_eAuthor
245 1 0 _aConsumer behavior :
_bcontemporary research in action
260 _aBoston :
_bHoughton Mifflin Company,
_c1971.
300 _aviii,458p. :
_bill. ;
_c24cm.
504 _aIncludes bibliographical references
650 1 _aConsumers
650 1 _aMotivation research (marketing)
700 _a Robert A. Mittelstaedt
700 _a M. Venkatesan
942 _2lcc
_cBK
_n0
999 _c54625
_d54625