| 000 | 00582nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 230524s9999 xx 000 0 und d | ||
| 020 | _a0-13-557389-0 | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.13.K64 | ||
| 100 | 1 |
_aKotler, Philip _eAuthor |
|
| 245 | 1 | 0 |
_aMarketing management : _banalysis, planning, and control |
| 250 | _a2nd ed. | ||
| 260 |
_aEnglewood cliffs, New Jersey: _bPrentice-Hall, Inc., _c1972 |
||
| 300 |
_axiv,885p. _bill. _c25cm. |
||
| 504 | _aIncludes bibliographical references | ||
| 650 | 1 | _aMarketing | |
| 650 | 1 | _aMarketing analysis | |
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c55689 _d55689 |
||