000 00515nam a2200193Ia 4500
001 000000273779
008 230524s9999 xx 000 0 und d
040 _cUDSM
050 _aFCM HF5415.M29746
100 1 _aLamb, Charles W.
_eAuthor
245 1 0 _aMarketing cases
260 _aBoston :
_bHoughton Mifflin Company,
_c1983.
300 _aviii,450p.
_b : ill.
_c ; 24cm.
650 _aMarketing
650 _aCase studies
700 _aO. C. Ferrell,
700 _aWilliam Pride Pride
942 _2lcc
_cBK
_n0
999 _c55989
_d55989