| 000 | 00523nam a2200181Ia 4500 | ||
|---|---|---|---|
| 001 | 000000273819 | ||
| 008 | 230524s9999 xx 000 0 und d | ||
| 020 | _a0-582-45012-8 | ||
| 040 | _cUDSM | ||
| 050 | _aFCM HF5415.13.M34 | ||
| 245 | 1 | 0 |
_aMclver _b : marketing for managers: the practical man's guide to a complex subject |
| 260 |
_aLondon _b : Longman Group Ltd., _c1972. |
||
| 300 |
_a224p. _c ; 21cm. |
||
| 504 | _aIncludes bibliographies | ||
| 650 | _aMarketing | ||
| 650 | _aManagement | ||
| 942 |
_2lcc _cBK _n0 |
||
| 999 |
_c56027 _d56027 |
||