000 00295nam a2200121 4500
040 _cUDSM
050 _aHF5415.B34
100 1 _aBaker, Michael J.
_eAuthor
245 1 0 _aMarketing
260 _aLondon :
_bThe Macmillan Press Ltd,
_c1979.
300 _a488p.
_b: ill.
_c; 24cm.
942 _2lcc
_cBK
_n0
999 _c77110
_d77110