000 00720nam a2200217Ia 4500
001 000000275550
008 230524s9999 xx 000 0 und d
040 _cUDSM
050 _aTHS EAF HF5810.A3W65B92
100 1 _aBwathondi, Margareth
_eAuthor
245 1 0 _aSensitivity of Tanzania women to gender role portrayals in advertising
260 _aDar es Salaam :
_bUniversity of Dar es Salaam,
_c2001
300 _av, 67p. :
_bill. ;
_c30cm.
504 _aBibliography: p.63-67 Thesis; (MBA) - University of Dar es Salaam
650 _aAdvertising
650 _aGender role portrayals
650 _aWomen actual perception
650 _aProduct brands images
650 _aTanzania
942 _2lcc
_cDST
999 _c79694
_d79694