000 00718nam a2200265Ia 4500
001 000000027018
008 230524s9999 xx 000 0 und d
020 _a0-7506-2322-5
040 _cUDSM
050 _aHF5415.5.U57
100 1 _aRice, C.
_eAuthor
245 1 0 _aUnderstanding customers
_cC. Rice
250 _a2nd ed.
260 _aOxford :
_bButterworth-Heinemann Ltd,
_c1997.
300 _aviii, 312p. :
_bill. ;
_c24cm.
490 _aThe Marketing
504 _aIncludes bibliographical references and index
650 _aCustomer services
650 _aManagement
650 _aCase
650 _aStudies
650 _aCustomer relations
650 _aSuccess in business
942 _2lcc
_cBK
_n0
999 _c8879
_d8879