000 00484nam a2200193Ia 4500
008 230524s9999 xx 000 0 und d
040 _cUDSM
050 _aHF5821.S413
100 _aSchmakensee, Richard
245 4 _aThe economics of advertising
260 _aAmsterdam
260 _bNorth-Holland Publishing Company
260 _c1972
300 _axiii,312p.
300 _c25cm.
650 _aAdvertising
942 _2Library of Congress Classification
942 _cBook
999 _c91626
_d91626