University of Dar es Salaam
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Ratings analysis: the theory and practice of audience research.

By: Contributor(s): Material type: TextPublication details: Mahwah: Lawrence Erlbaum Associates Inc, 1999.Edition: 2nd edDescription: x,282p.: ill; 22.5cmISBN:
  • 0805830995
Subject(s): LOC classification:
  • SJMC HE8700.65.W42
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Book Directorate of Library Services (UDSM) School of Journalism and Mass Communication SJMC HE8700.65.W42 (Browse shelf(Opens below)) Available 0000000682
Total holds: 0

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